Building progressive brands in emerging industries.

See Strategy, brand and creative consultancy by Georgia Hobart

WHO WE ARE

We’re Brand & Creative Strategists.

We connect innovation with clear, compelling brand and creative thinking.

We bring a creative-meets-commercial approach, shaped by 20+ years transforming global brands and businesses as strategists, founders and operators.

See was created by Georgia Hobart, a brand strategist and creative leader working at the intersection of science, energy and venture.

WHAT WE DO

We design strategic solutions to create, drive & transform brands.

Our work sits upstream: defining the narrative, distilling complexity and building brands that can move through markets and raise capital.

At the heart of all projects is finding a true clarity of brand — the core idea, why it matters and to whom. Our work begins by crystallizing this. We translate this into positioning, messaging, creative strategy and visual identity.

Our experience as founders and operators means we work hands-on: shaping strategy, designing pathways through ambiguity, and supporting execution from concept to activation.

WHO WE WORK WITH

We specialise in Science & Energy.

We build brands with innovators advancing real-world solutions. We work with the researchers, scientists and technical founders shaping the next wave of impact.

Science & Research-led Ventures

We partner with scientists, researchers and technical founders to translate complex innovation into clear, market-ready stories. Our experience spans health science, neuroscience, therapeutics, health tech and frontier research areas. We help teams move from research to resonance — building brands that attract partners, funding and adoption.

The Energy Transition

Our experience includes work across the energy sector — electrification, hydrogen, infrastructure, materials science and adjacent systems. We support both emerging and established groups through narrative development, category and ecosystem mapping, brand systems, creative strategy and communications.

HOW WE WORK

We not only design your strategy, we help you implement it.

Our approach is strategic, collaborative and hands-on. We operate with the depth of an agency and the focus of a consultancy — working from early thinking through to activation, and assembling the right creative and strategic support around each project. The goal is clarity, direction and practical implementation, delivered in a way that fits the stage and needs of the brand.

A modular approach.

No packages. No templates. Every engagement starts with discovery and unfolds across defined phases that can be combined or staged depending on the brand journey. Support is structured across three pathways — Launch, Transform and Ongoing.

  • For new ventures — from concept to market :

    • Ideation & concept development

    • Market & category analysis

    • Brand strategy

    • Creative strategy

    • Brand design & visual identity

    • Go-to-market & launch strategy

    • Implementation & activation

  • For existing brands — a reset, pivot or complete rebuild :

    • Brand audit & landscape review

    • Market & competitor analysis

    • Brand strategy development

    • Creative refresh or redesign

    • Relaunch planning

    • Implementation

  • For growing or established ventures — senior-level support :

    • Fractional leadership (C-suite, brand, creative)

    • Strategic advising

    • Planning & forecasting

    • Creative & brand direction

    • Campaign development & activation

    • Project-based coaching

WHAT MATTERS TO US

We thrive on originality, innovation, creating solutions that make a material difference — and working with good humans.

We keep two project spots per year for pro-bono clients. Our passion for people and planet runs deep, and we believe meaningful ideas deserve a strong brand. If you work with an NFP and would like to apply for a pro-bono spot, please reach out.