Building progressive brands in emerging industries.
WHO WE ARE
We’re brand strategists.
...we’re also creatives, designers, developers, thinkers and doers.
We bring a creative meets commercial approach to brand, business, growth and innovation.
We have a track record of 20+ years building and transforming global brands and businesses, shaping movements and markets. Founded by Georgia Hobart, See Strategy combines our collective experience with insight to breakthrough industries.
WHAT WE DO
We design strategic solutions to create, drive & transform brands.
Leveraging our experience as founders, owners and operators in the start-up ecosystem, allows us to provide hands-on insights in developing brands and building businesses.
At the heart of all projects is finding a true clarity of brand. Our work begins by crystallizing this. What a brand stands for, why, and to who it matters, is always the foundation. Applying this narrative through considered positioning, messaging and creative is what comes next.
WHO WE WORK WITH
Our work is focused in emerging industries. Our speciality lies in Climate and Health Science.
We’re innovators at heart, we’re passionate about planet, people and science, and amplifying solutions for a better tomorrow.
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Our experience in the climate and energy sector includes partnerships with innovators and scientists building real-world solutions, to investors and established groups driving sector growth. Our work here crosses our expertise in brand strategy and development, creative strategy, communication planning and active implementation.
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We have a depth of knowledge and experience in progressive medicine and we’re passionate about the new era of healthcare. We have a grounded and scientific understanding of emerging therapeutics and the health tech sector. Our brand work has traversed neuroscience, the health tech ecosystem and the evolving alternate medicine space.
HOW WE WORK
We not only design your strategy, we also implement it.
Too often strategic solutions are delivered in a shiny box, left with a client who’s wondering what to do next. We work with clients from the start, through project activation. We build a dedicated team around each project and deliver a full suite of agency services — at not typical agency rates.
A modular approach.
We don’t offer packages or templates. Each project begins with discovery, mapping out phases that combine to create a custom solution — delivered consecutively, or staged to fit a brand journey.
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For new brands — from incubation to launch and beyond:
Ideation & concept development
Market & competitor analysis
Brand & creative strategy
Visual identity & design
Launch planning & activation
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For existing brands — refresh, pivot or redesign:
Brand audit & landscape review
Market & competitor analysis
Brand strategy development
Creative refresh or redesign
Relaunch activation & implementation
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For established brands — long term or fractional support:
Fractional C-Suite leadership (marketing, brand & creative)
Strategic advising & market pathways
Creative & brand direction
Campaign development & activation
WHAT’S IMPORTANT TO US
We thrive on originality, innovation, creating solutions that make a material difference — and working with good humans.
We keep two project spots per year for pro-bono clients. Our passion for people and planet runs deep and we believe every good idea supporting a better tomorrow, deserves a strong brand. If you work with a NFP and would like to apply for a pro-bono spot, please reach out.