Building progressive brands in emerging industries.
WHO WE ARE
We’re brand strategists.
...we’re also creatives, designers, developers, thinkers, doers and innovators.
We have a track record of 20+ years building and transforming brands and businesses, shaping movements and markets.
We come with a creative meets commercial approach to brand, business strategy, growth and innovation.
WHAT WE DO
We design strategic solutions to create, drive & transform brands.
Leveraging our experience as founders, owners, operators and innovators in the start-up ecosystem, allows us to provide hands-on insights in developing brands and building businesses. We’ve been launching and scaling brands in emerging industries for decades.
At the heart of all projects is finding a true clarity of brand. Our work begins by crystalizing this. What a brand stands for, why, and to who it matters, is always the foundation. Applying this narrative through considered positioning, messaging and creative is what comes next.
WHO WE WORK WITH
Our work is focused in emerging industries. Our speciality lies in Climate and Health Science.
We’re innovators at heart, we’re passionate about planet, people and science, and amplifying solutions for a better tomorrow.
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Our experience in the climate sector incorporates partnerships with climate innovators, researchers, scientists and entrepreneurs building real world solutions, to established category leaders and groups driving sector investment. Our work with these groups crosses our broad expertise in brand strategy and development, creative strategy, communication planning and active implementation.
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We have a depth of knowledge and experience in progressive medicine and we’re passionate about the new era of healthcare. We have a grounded and scientific understanding of emerging therapeutics and the health tech sector. Our brand work has traversed neuroscience, the health tech ecosystem and the evolving psychedelic medicine space.
We stack or stage each phase around project timelines. Below outlines an indicative phased approach for new or existing brands — along with support we offer for ongoing clients.
HOW WE WORK
We’re not a typical studio. We not only develop your strategy, we also implement it.
Too often strategic solutions are delivered in a shiny box, left with a client wondering what to do next. We work with clients from the start, through project activation — and offer ongoing support as needed. We build a custom team around each project and deliver a full suite of agency services — at not typical agency rates.
We don’t have packages, or templates, we map out each project via a number of phases.
A modular approach :
WHAT’S IMPORTANT TO US
We thrive on originality, innovation, creating solutions that make a material difference — and working with good humans.
We keep two project spots per year for pro-bono clients. Our passion for people and planet runs deep and we believe every good idea supporting a better tomorrow, deserves a strong brand. If you work with a NFP and would like to apply for a pro-bono spot, please reach out.
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For new brands — from incubation to analysis, development, launch and beyond.
Ideation / Concept Development.
Market & Competitor Analysis.
Brand Strategy Development.
Creative strategy — Visual identity & Brand Design.
Launch strategy.
Implementation & activation.
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Brand Audit.
Market & Competitor Analysis.
Brand Strategy Refresh, or Re-define.
Creative Strategy Refresh, or Re-design.
Re-launch Strategy.
Implementation & Activation.
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For existing clients — ongoing support on a retainer or project basis.
Fractional C Suite Support.
Strategic Advising.
Strategic Planning — Brand, Creative, Marketing & Activation.
Creative Direction.
Coaching — project basis.
